Accrual accounting for QuickBooks, automated in minutes.

We’re excited to have you as one of the first 50 to test. Throughout my career, I’ve seen my peers tackle accrual accounting in extremely inefficient ways: implementing expensive systems and staffing armies of accountants.

There is a better way.

As a CPA and an engineer, I’ve always been obsessed with accounting data and efficiency. From my time as Limewire’s CFO to D. E. Shaw Research’s Controller, I wrote software to save my small team and myself countless hours. Eventually, I was able to do a 40-hour job in three hours a week.

That led me to start FinOptimal, which is an outsourced accounting service for companies that need a robust and efficient accounting solution. I differentiated FinOptimal from its competitors by writing software to replace the traditional, overpriced, all-in-one ERP system. We provide a QuickBooks Online experience that makes use of the best individual tech providers on the market, including Accruer and other FinOptimal products. As a result, I grew FinOptimal to service 80 clients with only a few accountants.

All of our clients are already using Accruer; they just don’t realize it yet.

I’m so excited you’re joining this journey with my team as we help startup operators reduce their time spent in spreadsheets and avoid ERP-implementation disasters by using our software instead. Our goal is to make accounting worry-free and wait-free for every business.

We’re totally focused on building you a world-class product experience in Accruer, and I can’t wait to give you the next update. Please share any feedback you may have. I personally read every email.

Sincerely,

Jesse Rubenfeld